How do you make money?

The revenue to support this websites comes from advertising and affiliate links to the online retailer or service provider websites.

What is the purpose of this website and why did you start it?

Our mission is to create world’s best website for finding life’s best products and services. We strive to help our readers make smarter and more informed purchase and service selection decisions.

Do companies pay you to review their products, service or offers?

No, we never receive money from companies for reviewing their products, services or offers. If that ever changes, we’ll make sure to inform our readers.

How do you choose what to review?

We look at hundreds of products and services to determine the top competitors in each category. To narrow down to the final set we compare side-by-side we rely on several factors. First, we consider the collective recommendations and experience of our Review Editors. Next we conduct research: looking very closely at user-reviews, and collecting feedback from industry experts.

How many products or service providers do you compare in a side-by-side review?

It varies by category. On average, we test try to analyse the top 10 – 20 competitors in a side-by-side comparison review. However in some cases we may compare as few as two top contenders, and sometimes more than thirty may be compared.

What is your motivation to give an objective review?

We want to build a reputation as the most objective and comprehensive review site in the world. That is why in every review, we clearly post our likes and dislikes. We want you to know what the shortfalls of a product or service are and we hope to provide constructive criticism for companies to make their products, services and offers better.

How can I be notified when new reviews are posted?

New reviews are posted weekly. We provide a number of ways to subscribe to new posts and updates. Sign up for our email newsletter, or sign up for our RSS feed to get regular posts on your favorite news reader. If you Like us on Facebook or Follow us on Twitter you will be notified when new reviews are posted. We will only notify you when there is something new and cool to check out.

How can I contact you?

You can reach us most easily by using our feedback form to send us an email. Full contact information including postal mail and phone is available on our Contact page.